American icon alan mulally and the fight to save ford motor company bryce g hoffman on amazoncom free shipping on qualifying offers the inside story of the epic turnaround of ford motor company under the leadership of ceo alan mulally at the end of 2008. American icon alan mulally and the fight to save ford motor company is a book written by bryce g hoffman about the turnaround of ford motor company under the leadership of ceo alan mulallythe book offers a brief history of the automaker and explores the problems that pushed it to the brink of bankruptcy in 2006 and then chronicles mulallys transformation of the companys culture products . How fords ceo helped restore the american icon in 2009 when the other big three automakers were filing for bankruptcy protection ford ceo and auto industry outsider alan mulally helped the . In early 2010 when it was clear the company had pulled off one of the most amazing turnarounds in history the detroit news bryce g hoffman sought out and was granted unprecedented access to fords senior leaders internal documents and company archives the result is american icon alan mulally and the fight to save ford motor company . American icon by bruce hoffman explored the incredible turn around of the ford motor company and the dynamic alan mulally bryce hoffman visited the westminster branch this past fall and revealed the inner workings and covert meeting held at ford lynn b
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