How smart companies turn sustainability into billion dollar businesses get the each of them now commands over a billion dollars in annual revenue from a business line with sustainability or social good at its core these are the green giants nine companies that have succeeded in building wildly successful businesses while selling . Social enterprise green giants how smart companies turn sustainability into billion dollar businesses green giants shares the six factors that have enabled these extraordinary firms to crack the code on profitable sustainable business and offers a blueprint corporate leaders and entrepreneurs alike can follow. In this excerpt adapted from her new book green giants how smart companies turn sustainability into billion dollar businesses e freya williams looks at nine companies whose standalone . Green giants tells nine stories of companies and their leaders and their passion for sustainability written in a style that is entertaining the book is laden with facts and anecdotes all contributing to the overall message transforming your business on the basis of sustainability factors is risky takes courage and conviction but ultimately pays off. Green giants how smart companies turn sustainability into billion dollar businesses by e freya williams a decade ago sustainability and anything green were all the rage in business until skepticism about the cost to profits got it shunted aside to the csr department
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